To preserve biodiversity in urban landscapes, native plants need to be included in a way that maintains their ecological benefits. At the same time, native plants need to be attractive to consumers and economically feasible for nurseries to produce. There is currently a limited availability of native ornamental plants that both help the ecology and appear aesthetically pleasing. Increasing their use in landscaping requires satisfying these different demands. This bulletin explains the role of native plants and outlines the partnerships among scientists, industry, and the public in preserving biodiversity and ecological health in the urban environment.